October 29, 2004

Falling on Def Ears

A great story on Def Jam Enterprises’ mobile ambitions…and why not? “I live wireless,” said Russell Simmons… “Right now I’ve got a phone in my ear, a phone in my lap and a BlackBerry in my left hand. That’s just what I do.”

The story gushes a bit, but the going will be difficult in this already crowded market… Def Jam wants to ride its music and hip-hop culture creds and channel that into wireless. Surely, others more younger outfits like Bad Boy Entertainment and Roc-a-Fella wouldn’t be far behind…

But it will be an interesting battle to watch… much more than perhaps what we’ve seen in the music market.

Related: Def Jam Goes Mobile