December 22, 2004

TTC to go wireless with ads on subway

Originally posted by yatta from unmediated, reBlogged by ts

Technology reporter Simon Avery wrote in Globetechnology that the TTC plans to be the first public transit system in North America to bring television and digital advertising onto its underground platforms and into its subway trains.

The Internet-based wireless network, which relies on the same Wi-Fi technology used to create ”hot spots” for surfing the Web in cafes and airport lounges, will be deployed on a test basis this spring. Eventually, it could allow riders to use their own laptops or handheld computers on the subway.

Smartmobs reader Phillip Jeffrey of UBC adds to this: “This reminds me of that scene from Minority Report when USA today updates Tom Cruise being wanted while on the train”.

Thank you Phillip !