February 27, 2005

Mobile TV Hype Not Justified by Risk

Originally from MocoNews.net, reBlogged by ts

So says Strategy Analytics, in a new study, arguing that the vendor-led rush to bring broadcast services to market misses the critical issues of uncertain demand for mobile TV. Additionally, poorly defined costs associated with infrastructure deployment will extend ROI for mobile broadcast networks beyond the currently envisaged two to four years. David Kerr, VP, Strategy Analytics Global Wireless Practice, adds, Beyond the basic business case and potential cannibalization factors, mobile TV faces four key challenges: The technology roadmap is far from stable; regulation and low spectrum availability may also act to slow the spread of services; beyond the technophile segment there is slow diffusion of media-enabled devices; and uncertain revenue models and value chain reconciliation will deter content industry participation.

Via MocoNews.net