February 24, 2005


Wired News:
Demonstrating a deep understanding of what its computer-gaming audience wants, Sony has built the ability to order pizza into its latest online multiplayer game.

Type the command “/pizza” while playing Everquest II, a fantasy game with 330,000 active players, and get the Pizza Hut website, where you can place orders for delivery.

Sony (SNE) plans to integrate the pizza function more tightly into the game, so players can charge pizza to their monthly game subscription bill..