March 02, 2005

New brands on the mobile

Originally from, reBlogged by ts

Fox Sports en Espanol and Proteus Launch Wireless Service for Copa Libertadores: The fact that hispanics are on the way to being the dominant ethnic group in the US is coming out with many mobile content services dedicated to them. Fox Sports has teamed up with Proteus to release Fox Sports Copa Movil, which will provide a range of applications and services to fans of Copa Libertadores, a major soccer tournament in the Americas. The service will include “personalized score alerts, exclusive ringtones, mobile wallpapers, on-air polling, and mobile video services,” and considering the fanaticism of most Americans over “futbol” it should do well. It will start off in the United States and Brazil before moving to Mexico and other American countries.

[yep, that’s us. —ts]