August 25, 2005

mobile TV awards at Cannes

MIPCOM has announced that its 2005 show will include the first Mobile TV Awards, including a showcase of the nominees on October 19 in Cannes, and an award presentation on October 20, both sponsored by Orange, as part of the MIPCOM’s Mobile TV Day.

The winning projects will also be promoted on the carrier’s Orange World portal. Categories include: Best Made-for-Mobile TV Format, Best Mobile TV Channel/Program Guide, Best Re-purposed Video, Film and Animation Content For Mobile, a Grand Prize for Best Innovation in Mobile TV Content, and a Best of Show Award, voted on during the screenings by SMS text message.

The industry seems hardly big enough to support an awards ceremony, much less one with so many categories, but hey, that’s certainly never stopped the Interactive TV community.