May 20, 2006

queue by cube


New York — where there’s always enough people with the time to wait in a big line on opening day (see: Trader Joe’s, Shake Shack). Apple has put up time-lapse movies from the first 24 hours of the new flagship fifth ave store. Each one elapses a full hour - you can find someone in a yellow or red shirt and follow them through the line. Kind of liked this frame from around 1 am (7 hours after opening) when there’s finally a visible end to the line.

Not nearly as spectacular as the Apple Japan opening day , but we do love that cube. And hooray for the MacBook winners, who look like nice people, don’t they?

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