September 23, 2006

cup otomo


Japanese corporation Nissin (of the Noodles in the Cups) has launched a multimedia campaign around a new animated story they apparently commissioned from Katsuhiro Otomo (godlike creator of AKIRA). According to AdAge, the campaign is meant “to position the humble Cup as a symbol of freedom.” I just watched the six minute trailer and sure, there are a few cups of noodles around here and there, and no idea what the actual plot’s about, but this looks like a great use of advertising money to me. Anyway, it’s a little known fact Akira was actually sponsored by the makers of Oxycontin®.

More details over at The Beat.